Body type diversity

From a design perspective, this advertisement is a spectacular achievement for the casting agent who managed to gather so many ridiculously good looking people together in one room. Some would suggest incorporating models of various ethnic backgrounds demonstrates diversity, but really, they only perpetuate and reinforce the impossibly out-of-reach body shape ideal. The advert isn’t about demonstrating diversity, it’s about targeting a more diverse range of customer.

The digital overlay of ‘what techniques are being used to attract your attention?’ highlights that this arrangement of models is no accident. It’s important to remember this image does not reflect reality. It has been carefully constructed for one reason — to sell clothing.

  • H&M
  • Brisbane, Australia
  • No longer active